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Top 10 Staging Misconceptions

Posted by SellingCollingwood on October 6, 2015
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Top 10 Staging Fails

Not all home staging is created equally. Staging Darwinism is real and only the smart survive. Below we countdown the top 10 staging idea no-nos.

#10. “Bake cookies right before your open house.” No no no!!

Why Not? Scented homes lead to one of two reactions:

  1. Buyers who are chemically sensitive get headaches, irritated eyes, or nausea and want to leave immediately.
  2. Buyers wonder what you are trying to cover up and immediately become suspicious that you are a shyster.

Your house should smell like nothing when it is being shown.

#9. “My house won’t sell unless it has plants in it.”

Unless you are living in the home or dedicated to checking on these plants regularly, you need to skip them, because dead plants are not going to help sell your home. Live plants or flowers in a vacant house tend to become dead plants very fast. Fake plants are just that, fake.

#8. “If they can’t see past that ‘__________’ then they don’t deserve to buy my house.”

The truth is, if they can see past “____________” then you did a poor job preparing your house for the market. If you find yourself saying this, think again.

#7. “I can just lightly stage this room and it will work.”

Light staging, “the placing of random objects in a room,” like a chair and a rug in a bedroom, does not help sell houses. It will actually slow the process down. Staging is only meant to do three things:

  1. Show the room’s purpose
  2. Show the room’s scale
  3. Add light to the room

Random objects in a room serve only to draw attention away from the house. Either stage the room completely, or don’t stage it at all.

#6. “I am the seller, you should only stage with things I like.”

Think of yourself as a retailer, trying to sell a product. Your Realtor has hired a stager just as a department store would hire a visual merchandizer to display their items to sell to a customer. Your stager is concerned about what the potential buyer will like. You should be too.

#5. “The style of the staging should match the style of the house.”

Nobody has an entire household full of mid-century modern furniture. When staging a home we want the house to look obtainable. We want our clients to say, “Hey, I could do that!” By staging with an eclectic mix of furniture that does not necessarily “go” with the house, we prove to people that their mis-matched, rag-tag lot of furniture could look good in the house as well.

#4. “We should make everybody take off their shoes before they enter.”

Note: In the Collingwood area Realtors will always find a way to ask their clients to remove footwear. Regardless of how or if you ask, thoughtful people with dirty shoes will remove them before coming through; thoughtless people will leave them on. Let your Realtor handle this!

#3. “We should pull out the staging as soon as the house goes pending.”

Uh-oh! You pulled out your staging before the inspection period ended in order to save a few bucks on rental furniture. Now your sale has failed because the buyer didn’t like the condition of the water heater. I see that frowny face. Next time leave it in through the inspection period, better yet, through the financing contingency.

#2. “Staging can fix anything.”

I so wish this was true, but often, it is not. Sometimes things are so bad. They need to be fixed prior to, or in lieu of, staging. If your entire house is painted in rainbow tie-dye, no amount of staging can help you!

#1  “Staging is easy.”

Do you know exactly what your house needs in order to sell? The truth of the matter is, home staging is not as easy as it looks. You know you are doing it right when it looks effortless.You need a competent staging professional if you want top dollar for your house.

Source: By Justin Riordan, Spade and Archer Design Agency
NAR blog Post

 

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